Customize to perfection
The right flavour, shape and packaging? There are a lot of questions to consider when developing a new product. We offer one of the market’s widest range of formats, shapes, flavours, ingredients and pack types.
This offers you an excellent starting point for creating a unique product that fits your needs.
Customization based on market knowledge
In-depth understanding of both the market and the consumer is essential for developing and selling confectionery products with a high market potential.
Based on our knowledge and understanding of the global confectionery market, we are able to advise and support you in defining the right concept, product characteristics, packaging, etc.
How we understand your market:
- Market updates from databases such as Innova Market Insights, Planet Retail and Nielsen
- Monitoring markets by continuously buying market data - down to item level
- Trend research
- Store check
- Attendance to trade fairs
- Dialogue with some of the world’s leading retailers
How we understand your consumers:
- Panel tests
- Hall tests
- Online consumer surveys on product and packaging preferences
A 360 degree solution to solve your challenges
We offer you all the necessary elements to help your private label or private brand product get from the first idea to a successful brand.