Understanding the market
In Gumlink Confectionery Company, we invest heavily in research as we believe that an in-depth understanding of the market is an essential and necessary foundation for developing and selling confectionery products with a high market potential.
Based on our knowledge and understanding of the global chewing gum market, we are able to advise and support you in defining the right concept, product characteristics, packaging, etc. The preferred tools in our marketing department are:
- Market updates from databases such as Mintel’s GNPD, Planet Retail and Euromonitor
- Monitoring markets by continuously buying market data - down to item level
- Trend research
- Store checking
- Attendance to trade fairs