Understanding the consumer
In order to get a broad and detailed insight into local and pan-European consumer needs and trends, we carry out ad hoc surveys and analysis. Among others, we take interest in preferences for product types, flavours, ingredients and packaging.
We are able to carry out the following types of surveys:
- Panel tests
- Hall tests
- Online consumer surveys on product and packaging preferences
- Consumer behavior mapping e.g. in-store purchase triggers, loyalty evaluating and out-of-stock analysis