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Understanding the consumer

In order to get a broad and detailed insight into local and pan-European consumer needs and trends, we carry out ad hoc surveys and analysis. Among others, we take interest in preferences for product types, flavours, ingredients and packaging.

We are able to carry out the following types of surveys:

  • Panel tests
  • Hall tests
  • Online consumer surveys on product and packaging preferences
  • Consumer behavior mapping e.g. in-store purchase triggers, loyalty evaluating and out-of-stock analysis


Gumlink Confectionery Company A/S - Dandyvej 19 - 7100 VEJLE - DENMARK - T +45 4647 5400 - F +45 4647 5449 -
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