March 26, 2010

ISM news within chewing gum

The long-lasting fresh sensation

• Mini-sticks are the fastest-growing gum type in Europe
• New improved chewing gum concept with encapsulated sweeteners, which makes the taste last for a very long time
• Available in the following flavours: peppermint, spearmint, tropical and strawberry

Well-being in a new refreshing way

• Exploit consumer trend towards naturalness
• Feel good – take a break and let peace fill your mind
• Available in the following flavours: papaya/aloe vera, raspberry/lime and blueberry with vitamin C