March 26, 2010

Highlights from ISM 2010

The interest in Gumlink Confectionery Company’s brand new innovative products at the newly-held ISM was fantastic. Especially the new extremely long lasting taste mini-sticks and the new well-being chewing gum line, which attracted the attention of many of the visitors.

Established company – new name

This year, Gumlink Confectionery Company exhibited at ISM 2010 - the world's biggest confectionery trade fair - under our new company name. During the fair, we had the pleasure of introducing both existing and potential customers to our new assortment of products, which included not only chewing gum but also our new range of sugar confectionery products.

The key to success

Our innovative new product concepts are the result of deep market understanding, consumer research and tried-and-tested product technologies.

What is the key to success in an impulse-driven category such as confectionery? It’s our belief that offering consumers a unique product that feels familiar to them yet still stands out enough to trigger a last-minute purchase is essential. Our ambitious goal is to bring innovations that will generate sales and stand the test of time. A goal we believe we achieved at this year’s ISM.