June 23, 2010
In pursuit of the long taste

After years of research, a new technology that prolongs taste experience is now a reality. A combination of new gum base technology and high intensity sweetener is now able to prolong sweetness and increase flavour perception. The result is chewing gum that can be enjoyed for a longer period of time.

Why work with long-lasting taste?

Consumer studies conducted by ACNielsen for Gumlink Confectionery Company reveal that long-lasting taste is the no.1 repeat purchase trigger when it comes to gum. The story is the same from one country to the next, and has been the case for many years. The key to success in this business is to deliver long-lasting taste experience for the consumer, and to constantly invest in new ways of improving it. Long-lasting taste is an investment in building brand loyalty and long term relationships with end users. It’s as simple as that!

The relationship between sweetener and flavour – how does it work?

The combination of flavours and high intensity sweeteners is the key to achieving optimal taste and full flavour release. The sweetness activates the perception of mint in the mind and mouth of the consumers. When the sweetness decreases, the mint perception also decreases, even though the mint release is constant.

How to prolong the taste

Prolonging the taste experience is a complex task. Various parameters in the gum base vary the release rate of flavours and sweeteners to enable the long lasting taste experience.

The choice of ingredients is therefore very important. By choosing encapsulated flavours or special carriers that work well with the gum base, it is possible to prolong the taste significantly.

Key to long taste

After years of research, Gumlink Confectionery Company has found one of the important keys to prolonging taste. By using this new gum base technology, we are able to prolong sweetness and increase flavour perception, as well as increase the high intensity sweetness level without making the product too sweet at the start of the chew. Also, by combining the different high intensity sweeteners, a synergistic effect can be achieved that delivers both a higher level of sweetness and higher intensity of flavour.

News from Gumlink Confectionery Company

Many of our new products are based on this new groundbreaking technology and offer a longer-lasting taste than that of the leading national brands. Too good to be true? Please ask your export manager to send you samples, and test it out for yourself.